Privacy policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1

We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the processing of your personal data when using our website. Personal data means any information by which you can be personally identified.

1.2

The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:

Shop Name

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3

For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries sent to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix in your browser's address bar and the padlock symbol.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for informational purposes only, meaning that you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files").

When you visit our website, we collect the following data, which is technically necessary for us to display the website correctly:

  • The website you visited
  • Date and time of access
  • Amount of data transmitted (in bytes)
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (where applicable, in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

The collected data will not be disclosed or used for any other purpose.

However, we reserve the right to subsequently review the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use cookies on various pages.

Cookies are small text files that are stored on your device.

Some of the cookies we use are deleted automatically after the end of your browser session (so-called session cookies).

Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies).

When cookies are used, they collect and process certain user information such as:

  • Browser information
  • Location data
  • IP address information

Persistent cookies are automatically deleted after a predefined period, which may vary depending on the specific cookie.

Some cookies are used to simplify the ordering process by storing settings (for example, remembering the contents of a shopping cart for a later visit).

If personal data is processed through individual cookies implemented by us, the processing takes place either:

  • pursuant to Article 6(1)(b) GDPR for the performance of the contract; or
  • pursuant to Article 6(1)(f) GDPR in order to safeguard our legitimate interests in ensuring the best possible functionality of the website and providing a user-friendly and effective browsing experience.

We may work together with advertising partners who help us make our website more interesting for you.

For this purpose, cookies from partner companies (third-party cookies) may also be stored on your device during your visit to our website.

Whenever such advertising partners are used, you will be informed separately about the use of these cookies and the scope of the information collected in the relevant sections below.

Please note that you can configure your browser to notify you whenever cookies are set and decide individually whether to accept them or reject cookies either in specific cases or generally.

Each browser manages cookie settings differently.

These settings are described in the help menu of your browser, which explains how you can change your cookie preferences.

Please note that if you choose not to accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via the contact form or email), personal data is collected.

The data collected through a contact form can be seen directly in the respective form.

This data is stored and used exclusively for the purpose of responding to your inquiry, contacting you, and providing the related technical administration.

The legal basis for processing this data is our legitimate interest in responding to your inquiry in accordance with Article 6(1)(f) GDPR.

If your inquiry is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR.

Your data will be deleted once your request has been fully processed, provided that it can be concluded from the circumstances that the matter has been finally resolved and there are no statutory retention obligations preventing deletion.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Article 6(1)(b) GDPR, personal data is collected and processed when you provide it to us for the performance of a contract or when opening a customer account.

The data collected can be seen in the respective input forms.

You may delete your customer account at any time by sending a message to the controller using the contact details provided above.

We store and use the data you provide solely for the purpose of fulfilling the contract.

After the contract has been fully completed or your customer account has been deleted, your data will be blocked in accordance with applicable tax and commercial retention periods and deleted once these periods have expired, unless you have expressly consented to further use of your data or unless further processing is permitted by law, as described in this Privacy Policy.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers.

The only mandatory information required to receive the newsletter is your email address.

Providing additional information is voluntary and is used solely to address you personally.

For sending our newsletter, we use the double opt-in procedure.

This means that we will only send you newsletters after you have expressly confirmed your consent.

You will receive a confirmation email asking you to click a verification link to confirm that you wish to receive our newsletter in the future.

By activating the confirmation link, you consent to the processing of your personal data in accordance with Article 6(1)(a) GDPR.

When subscribing to the newsletter, we store the IP address assigned by your Internet Service Provider (ISP), along with the date and time of registration, in order to detect any possible misuse of your email address at a later time.

The data collected when subscribing to the newsletter is used exclusively for promotional communication via email.

You may unsubscribe at any time by clicking the unsubscribe link included in every newsletter or by contacting the controller listed at the beginning of this Privacy Policy.

After unsubscribing, your email address will be removed from our mailing list without delay unless you have expressly consented to further use of your data or unless further processing is permitted by applicable law.

6.2 Email Newsletter for Existing Customers

If you provide your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for products or services similar to those you have previously purchased from us.

In this case, no separate consent is required.

The processing is based solely on our legitimate interest in personalized direct marketing pursuant to Article 6(1)(f) GDPR.

If you objected to the use of your email address for this purpose from the outset, we will not send you marketing emails.

You have the right to object at any time to the use of your email address for marketing purposes by notifying the controller listed at the beginning of this Privacy Policy.

You will only incur transmission costs according to the basic rates charged by your telecommunications provider.

Once we receive your objection, the use of your email address for advertising purposes will cease immediately.

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1 Order Processing

The personal data we collect will be shared with the shipping company responsible for delivering your order, insofar as this is necessary for the delivery of the goods.

Your payment data will be passed on to the commissioned financial institution for payment processing, provided this is necessary for processing your payment.

If payment service providers are used, we will explicitly inform you of this below.

The legal basis for this data transfer is Article 6(1)(b) GDPR.

7.2 Use of Payment Service Providers

PayPal

If you choose to pay via PayPal, Credit Card via PayPal, Direct Debit via PayPal, or, where available, Purchase on Account or Installment Payments via PayPal, your payment data will be transferred to:

PayPal (Europe) S.à r.l. et Cie, S.C.A.
22–24 Boulevard Royal
L-2449 Luxembourg

This transfer is carried out in accordance with Article 6(1)(b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to perform a credit check for payment methods such as Credit Card via PayPal, Direct Debit via PayPal, Purchase on Account, or Installment Payments.

For this purpose, your payment data may be transferred to credit agencies in accordance with Article 6(1)(f) GDPR, based on PayPal's legitimate interest in determining your creditworthiness.

The result of the credit assessment, including statistical probability values (score values), is used by PayPal to determine whether the selected payment method can be offered.

Score values are based on scientifically recognized mathematical and statistical procedures, which may include address data.

Further information regarding PayPal's privacy practices can be found in PayPal's Privacy Policy.

You may object to this processing at any time by contacting PayPal.

However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

SOFORT

If you choose the payment method SOFORT, payment processing is carried out by:

SOFORT GmbH
Theresienhöhe 12
80339 Munich
Germany

The information you provide during the ordering process, together with your order details, will be transferred to SOFORT in accordance with Article 6(1)(b) GDPR solely for payment processing.

SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden).

Your data will only be transferred to the extent necessary for payment processing.

More information can be found in SOFORT's Privacy Policy.

8) CONTACTING CUSTOMERS FOR REVIEW REMINDERS

Review Reminder

We use your email address to send a one-time reminder requesting that you review your order using our review system, provided you have given us your explicit consent during or after placing your order in accordance with Article 6(1)(a) GDPR.

You may withdraw your consent at any time by contacting the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins (Shariff Solution)

Our website uses social plugins provided by Facebook.

To better protect your personal data, these buttons are not integrated as traditional plugins but instead are embedded using HTML links.

This ensures that no connection to Facebook's servers is established simply by visiting a page on our website.

Only when you click the button will a new browser window open and direct you to Facebook, where you may interact with the plugin after logging into your Facebook account if necessary.

The purpose and scope of data collection, as well as the further processing and use of your data by Facebook and your privacy settings, can be found in Facebook's Privacy Policy.

9.2 Google+ Plugins (Shariff Solution)

Our website also uses social plugins provided by Google+.

To enhance your privacy, these buttons are embedded as HTML links instead of traditional plugins.

A connection to Google's servers is only established after you actively click the button.

If necessary, you can then interact with the plugin after logging into your Google account.

For more information about Google's processing of personal data, please refer to Google's Privacy Policy.

9.3 Instagram Plugin (Shariff Solution)

Our website uses social plugins provided by Instagram.

To ensure maximum protection of your personal data, these buttons are integrated using HTML links instead of direct plugins.

As a result, no connection to Instagram's servers is established until you click the corresponding button.

Clicking the button opens a new browser window where you can interact with Instagram after logging into your account if required.

For more information about how Instagram processes your personal data and about your privacy rights, please refer to Instagram's Privacy Policy.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, provided by Google LLC.

DoubleClick uses cookies to display advertisements that are relevant to users, improve campaign performance reports, and prevent users from seeing the same advertisement multiple times.

Using a cookie ID, Google can determine which advertisements have been displayed in which browser and prevent them from being shown repeatedly.

The processing is based on our legitimate interest in the optimal marketing of our website pursuant to Article 6(1)(f) GDPR.

DoubleClick may also use cookie IDs to record conversions related to advertising requests. For example, this occurs when a user views a DoubleClick advertisement and later visits the advertiser's website using the same browser and makes a purchase.

According to Google, DoubleClick cookies do not contain personal information.

Because these marketing tools are used, your browser automatically establishes a direct connection with Google's servers.

We have no influence over the scope or further use of the data collected by Google through this tool.

To the best of our knowledge, Google receives information that you have visited the relevant section of our website or clicked one of our advertisements.

If you are logged into a Google account, Google may associate your visit with your account.

Even if you are not registered with Google or are not logged in, Google may still obtain and store your IP address.

If you wish to object to this tracking process, you can disable conversion tracking cookies by configuring your browser to block cookies from the domain www.googleadservices.com.

Alternatively, you can obtain more information about cookies and manage your preferences through the Digital Advertising Alliance.

Please note that disabling cookies may limit certain functions of our website.

For more information about Google's privacy practices, please refer to Google's Privacy Policy.

10.2 Google Ads Conversion Tracking

This website uses Google Ads together with Google Ads Conversion Tracking.

We use Google Ads to promote our products and services on external websites and to measure the effectiveness of our advertising campaigns.

Conversion tracking works by placing a cookie on your device after you click on a Google advertisement.

These cookies generally expire after 30 days and are not used for personal identification.

If you visit certain pages on our website while the cookie is still active, Google and we can recognize that you clicked on the advertisement and were redirected to our website.

Each Google Ads customer receives a unique cookie, meaning cookies cannot be tracked across different advertisers' websites.

The information collected through conversion cookies is used solely to compile conversion statistics for advertisers using Google Ads.

Advertisers receive the total number of users who clicked on their advertisement and were redirected to a page containing a conversion tracking tag.

No information that personally identifies users is provided.

If you do not wish to participate in tracking, you can disable Google Conversion Tracking cookies through your browser settings.

In this case, you will not be included in conversion statistics.

The legal basis for this processing is our legitimate interest in targeted advertising pursuant to Article 6(1)(f) GDPR.

Further information can be found in Google's Privacy Policy.

11) WEB ANALYTICS

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC.

Google Analytics uses cookies that enable an analysis of how visitors use our website.

The information generated by these cookies, including your shortened IP address, is generally transmitted to a Google server in the United States and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension.

This function anonymizes your IP address before it is processed by shortening it within the European Union or other member states of the European Economic Area.

Only in exceptional cases is the full IP address transmitted to a Google server in the United States before being shortened.

Google processes this information on our behalf to evaluate website usage, compile reports on website activity, and provide additional services related to website usage.

The IP address transmitted by your browser through Google Analytics is not merged with other Google data.

You may prevent the storage of cookies by adjusting your browser settings.

You may also prevent Google from collecting and processing data generated by cookies by installing the Google Analytics browser add-on.

As an alternative, you can disable Google Analytics through an opt-out cookie.

This website also uses Google Analytics User ID, allowing cross-device analysis of visitor behavior.

Each visitor receives a unique anonymous identifier that enables interactions across multiple devices and sessions to be linked together.

The User ID does not contain personal information and is not shared with Google as personal data.

You may object to this processing at any time by disabling Google Analytics on all devices you use.

More information about Google Universal Analytics is available from Google.

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience (Facebook Pixel)

This website uses the Facebook Pixel provided by Meta Platforms Inc.

If you have given your explicit consent, the Facebook Pixel allows us to track visitor behavior after users have viewed or clicked on a Facebook advertisement.

This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and to optimize future advertising campaigns.

The collected data is anonymous to us and does not allow us to identify individual users.

However, the data is stored and processed by Facebook and may be linked to your Facebook profile.

Facebook may use this information for its own advertising purposes in accordance with Facebook's Data Policy.

You may revoke your consent at any time.

Only users who are at least 13 years old may provide consent for the use of the Facebook Pixel.

If you are younger than 13, please ask your parent or legal guardian for permission.

Google Ads Remarketing

Our website uses Google Ads Remarketing to display advertisements in Google Search results and on third-party websites.

Google places a cookie in your browser that automatically enables interest-based advertising based on the pages you have visited.

This processing is based on our legitimate interest in effectively marketing our website pursuant to Article 6(1)(f) GDPR.

Additional data processing only takes place if you have consented to Google linking your browsing history with your Google account for personalized advertising.

If you are logged into your Google account while visiting our website, Google may combine your Google Analytics data with your Google account to create audience lists for cross-device remarketing.

You can permanently disable personalized advertising cookies through your Google Ads settings or by installing Google's browser plugin.

Alternatively, you may manage advertising cookies through the Digital Advertising Alliance.

For more information regarding Google's advertising technologies and privacy practices, please refer to Google's Privacy Policy.

13) RIGHTS OF THE DATA SUBJECT

13.1 Your Rights Under the GDPR

Applicable data protection law grants you comprehensive rights regarding the processing of your personal data. These rights include:

Right of Access (Article 15 GDPR)

You have the right to obtain confirmation as to whether we process your personal data and, if so, to receive information about:

  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipients to whom your data has been or will be disclosed;
  • the planned storage period or the criteria used to determine that period;
  • your rights to rectification, erasure, restriction of processing, and objection;
  • your right to lodge a complaint with a supervisory authority;
  • the source of your data if it was not collected directly from you;
  • the existence of automated decision-making, including profiling, and meaningful information about the logic involved and the consequences of such processing;
  • the safeguards applied when transferring your personal data to third countries in accordance with Article 46 GDPR.

Right to Rectification (Article 16 GDPR)

You have the right to request the immediate correction of inaccurate personal data concerning you and the completion of incomplete personal data stored by us.

Right to Erasure (Article 17 GDPR)

You have the right to request the deletion of your personal data where the conditions of Article 17 GDPR are met.

This right does not apply where processing is necessary:

  • to exercise the right of freedom of expression and information;
  • to comply with a legal obligation;
  • for reasons of public interest; or
  • for the establishment, exercise, or defense of legal claims.

Right to Restriction of Processing (Article 18 GDPR)

You have the right to request restriction of the processing of your personal data:

  • while the accuracy of your data is being verified;
  • if you oppose deletion because the processing is unlawful and instead request restriction;
  • if you require the data for legal claims after we no longer need it;
  • while an objection based on your particular situation is being assessed.

Right to Notification (Article 19 GDPR)

If you exercise your right to rectification, erasure, or restriction of processing, we are required to inform all recipients to whom your personal data has been disclosed unless this proves impossible or requires disproportionate effort.

You also have the right to be informed about those recipients.

Right to Data Portability (Article 20 GDPR)

You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request that it be transmitted directly to another controller where technically feasible.

Right to Withdraw Consent (Article 7(3) GDPR)

You have the right to withdraw your consent at any time with future effect.

Upon withdrawal, we will delete the relevant data without undue delay unless further processing is legally permitted without consent.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Right to Lodge a Complaint (Article 77 GDPR)

If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, your place of work, or the place of the alleged infringement.

13.2 Right to Object

Where we process your personal data based on our legitimate interests following a balancing of interests, you have the right to object to such processing at any time on grounds relating to your particular situation.

If you exercise your right to object, we will stop processing the affected personal data.

However, we may continue processing if we can demonstrate compelling legitimate grounds that override your interests, fundamental rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing.

If you exercise this right, we will immediately stop processing your personal data for direct marketing purposes.

14) STORAGE PERIOD OF PERSONAL DATA

The storage period for personal data depends on the applicable legal retention periods (for example, commercial or tax law retention obligations).

After the applicable retention period has expired, the relevant data will be routinely deleted, provided it is no longer required for the performance or initiation of a contract and provided that we no longer have a legitimate interest in retaining the data.